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SEO

Moz

SEO software

Visit Website
  • Price$49-$299/mo
  • Founded2004
  • HQSeattle USA
  • Employees200+

About Moz

SEO software with keyword research link building site audits and rank tracking tools.

Key Features

  • Keyword Explorer with difficulty and priority scores
  • Domain Authority — the industry-standard link metric
  • Rank tracking with weekly updates
  • Site crawl audits with fix recommendations
  • Link Explorer backlink database
  • On-page optimization suggestions per keyword
  • Moz Local listing sync across directories
  • Free tools: Link Explorer, Keyword Explorer trials, MozBar extension

Pros & Cons

Pros

  • Easiest major SEO suite to learn
  • Domain Authority is the metric clients recognize
  • Excellent free tools and education (Moz Academy, Whiteboard Fridays)
  • Cheaper entry price than Ahrefs or Semrush
  • Moz Local solves multi-location listing chores

Cons

  • Smaller backlink index than Ahrefs
  • Keyword data less granular than Semrush
  • Weekly (not daily) rank updates on standard plans
  • Innovation pace has lagged rivals

Frequently Asked Questions

What is Moz used for?
Moz is an SEO software suite covering keyword research, rank tracking, site audits, backlink analysis, and local listing management. Its Domain Authority score is the industry’s most recognized metric for estimating a site’s ranking strength.
What is a good Domain Authority score?
Domain Authority runs 1–100 and is relative, not absolute — compare against direct competitors rather than chasing a number. New sites start under 10, established niche sites often sit 30–50, and major publications exceed 70. Rising DA alongside competitors matters most.
Is Moz better than Semrush or Ahrefs?
Moz is easier to learn and cheaper at entry; Ahrefs has the strongest backlink data and Semrush the widest feature set. Beginners and local businesses often start with Moz, while agencies and content teams tend to graduate to the other two.
Does Moz have a free version?
Yes — free Moz tools include the MozBar browser extension, limited Keyword Explorer and Link Explorer queries, and Moz Academy courses. Moz Pro paid plans start at about $39/month with a 30-day free trial.
What is Moz Local?
Moz Local syncs business listings (name, address, phone, hours) across directories like Google, Bing, and data aggregators from one dashboard, from about $16/month per location — a time-saver for multi-location businesses managing local SEO.

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Best For

Moz is best for SEO beginners, content teams, and local businesses who want reliable keyword research and rank tracking with the gentlest learning curve in the industry — plus Moz Local for multi-location listing management.

Use Cases

Keyword research with difficulty scores beginners can trust
Tracking rankings across markets and devices
Site audits catching technical SEO issues
Local listing management through Moz Local
Link profile analysis using Domain Authority

Pricing Details

Moz Pro starts about $39/month (Starter) and $79–99/month (Standard) with annual discounts around 20% — undercutting Ahrefs and Semrush entry tiers. Moz Local runs separately from about $16/month per location. Free MozBar, limited Keyword Explorer queries, and a 30-day trial let you evaluate before paying.

Security & Trust

Moz is an analytics platform holding only your campaign data and Google integrations — low-sensitivity exposure. Accounts support two-factor authentication, and Google Search Console connections use standard OAuth you can revoke anytime. SOC 2 compliance covers its data handling.

Alternatives To Consider

Semrush offers the broadest all-in-one marketing toolkit and Ahrefs the strongest backlink data — both at higher prices. Mangools (KWFinder) is the budget-friendly beginner alternative, and Google Search Console plus Keyword Planner remain the free foundation every site should use regardless.

Editorial Verdict

Moz is the friendliest on-ramp into professional SEO — trustworthy metrics, the best educational content in the industry, and pricing below the big two. Power users will eventually crave Ahrefs’ link index or Semrush’s breadth. For beginners and local businesses, Moz hits the sweet spot.

Sources & Review Notes

Last reviewed: July 26, 2026