Frase

SERP-driven content briefs and optimization in one focused tool.

4.3
(24 reviews)
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  • Price$39 – $239/mo
  • Founded2016
  • HQBoston, USA
  • Employees10 – 50

About Frase

Frase compresses the SEO content workflow: query a keyword and it dissects the top 20 results into an outline-ready research panel: headings, questions, statistics, and word counts. Write or generate against a live topic score, then optimize old posts the same way. It stays affordable while covering what Clearscope and MarketMuse charge multiples for.

Key Features

  • SERP research and outlines
  • Content briefs
  • Topic scoring optimization
  • AI writing assistance
  • Content analytics

Pros & Cons

Pros

  • Fast, thorough SERP analysis
  • Brief creation in minutes
  • Affordable vs enterprise rivals
  • Optimization scoring built in

Cons

  • AI drafting weaker than dedicated writers
  • Keyword research light vs Ahrefs-class
  • Interface shows its age in spots

Frequently Asked Questions

Does Frase replace Surfer?
They overlap heavily; Frase leans research-and-briefs, Surfer leans optimization scoring.
Is there a trial?
Yes, low-cost trial access; plans start at $15/month.

Reviews

4.3

24 reviews

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Similar Tools

Best For

SEO writers who build data-backed briefs before drafting anything.

Pricing Details

Starter $39/mo billed yearly or $49/mo monthly; Professional $103/mo; Scale $239/mo. Verified from https://www.frase.io/pricing/ on 22 August 2026.

Sources & Review Notes

Last reviewed: August 22, 2026

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Let us do the hard work for you — we will find the perfect partner for your project.

  1. Tell us about your needs, so we can find the right partner for the job.
  2. The most suitable companies will get your brief.
  3. They contact you within 3 days and suggest how they can help.

Filling in the brief does not oblige you to hire anyone.

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