- Price$99 to $249/user/mo
- Founded2008
- HQVancouver Canada
- Employees1500+
About Hootsuite
Social media marketing platform with scheduling analytics social listening and team collaboration.
Key Features
- Unified content calendar with bulk scheduling
- Coverage: Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Pinterest, Threads
- Unified social inbox with assignments
- OwlyWriter AI for captions and post ideas
- Best-time-to-post recommendations
- Team roles, approvals, and asset libraries
- Competitive benchmarking and industry reports
- Employee advocacy tools on higher tiers
Pros & Cons
Pros
- Broadest platform coverage in one dashboard
- Mature team workflows agencies rely on
- Strong unified inbox for community management
- Solid AI assistance for content production
- Enterprise-grade reporting and listening add-ons
Cons
- Expensive — entry plan near $99/month
- No meaningful free plan anymore
- Interface feels heavier than modern rivals
- Best listening features cost extra
Frequently Asked Questions
What does Hootsuite do?
How much does Hootsuite cost?
Is there a free version of Hootsuite?
Hootsuite vs Buffer — which is better?
Which social networks does Hootsuite support?
Best For
Hootsuite is best for social media teams and agencies managing many accounts across platforms — scheduling, unified inboxes, approval workflows, and reporting at organizational scale rather than solo-creator posting.
Use Cases
- Scheduling posts across all major networks from one calendar
- Managing every platform’s DMs and comments in one inbox
- Approval workflows keeping brand posts compliant
- Social listening tracking brand mentions and trends
- Cross-channel analytics reports for stakeholders
Pricing Details
Hootsuite Professional costs about $99/month (1 user, 10 accounts), Team about $249/month (3 users, 20 accounts), with Enterprise custom-priced — billed annually. A 30-day trial replaces the discontinued free plan. Advanced listening and advocacy are paid add-ons. Solo creators will find better value elsewhere; teams pay for the workflows.
Security & Trust
Hootsuite is SOC 2 Type 2 certified, supports SSO and two-factor authentication, and manages social credentials through platform-official APIs so passwords are never shared with team members. Permission tiers prevent junior staff from posting unapproved content — often its core security value for brands.
Alternatives To Consider
Buffer is dramatically cheaper for straightforward scheduling, while Sprout Social competes head-on with better UX at even higher prices. Later leads for Instagram-first visual planning, Metricool for value-packed analytics, and native platform schedulers (Meta Business Suite, TikTok) are free for single-network teams.
Editorial Verdict
Hootsuite remains the enterprise workhorse of social management — nothing matches its combination of coverage, inbox, and governance for multi-brand teams. Pricing has pushed out solos and small businesses, who should take Buffer or Metricool instead. Buy Hootsuite for team workflows, not for scheduling alone.
Review notes
Last reviewed: July 26, 2026
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