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Loom

Async video messaging

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  • PriceFree-$15/user/mo
  • Founded2015
  • HQSan Francisco USA
  • Employees350+

About Loom

Async video messaging tool for recording and sharing screen camera and voice in seconds.

Key Features

  • Instant screen + camera recording from browser or desktop
  • Auto-generated links copied on finish — no uploads
  • AI titles, summaries, chapters, and filler-word removal
  • Viewer analytics showing who watched what
  • Comments, emoji reactions, and CTA buttons on videos
  • Transcriptions in 50+ languages
  • Team libraries and workspace organization
  • Atlassian integration surfacing videos in Jira and Confluence

Pros & Cons

Pros

  • Fastest record-to-share workflow anywhere
  • AI editing makes rough takes shareable
  • Viewer analytics prove whether anyone watched
  • Free tier fine for light personal use
  • Deep Atlassian ecosystem integration since acquisition

Cons

  • Free tier caps: 25 videos at 5 minutes each
  • Editing remains basic beyond AI trims
  • Business features require ~$15/user/month
  • Recordings live in Loom’s cloud only

Frequently Asked Questions

What is Loom used for?
Loom records your screen and camera simultaneously, then instantly generates a shareable link — used for async team updates, tutorials, bug reports, support answers, and sales outreach instead of live meetings.
Is Loom free?
Loom’s free plan includes up to 25 videos capped at 5 minutes each. Business plans at about $15/user/month remove limits, with AI features (summaries, chapters, filler-word removal) in higher tiers.
Can viewers watch Loom videos without an account?
Yes — anyone with the link can watch in a browser with no sign-up, which is core to Loom’s frictionless sharing. Password protection and workspace-restricted viewing are available for sensitive content.
Does Loom have AI features?
Yes — Loom AI writes titles and summaries, adds chapters, removes filler words and silences, and can draft follow-up messages from the transcript, turning rough recordings into polished shares automatically.
Is Loom secure for company use?
Loom is SOC 2 Type 2 certified with encryption, SSO, and admin content controls on business tiers. Configure default share settings — open link-sharing is the main leak vector, not the platform itself.

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Best For

Loom is best for remote teams, support staff, and educators replacing meetings with quick screen recordings — explain once on video, share a link, and let people watch on their own time.

Use Cases

Replacing status meetings with async video updates
Bug reports showing exactly what went wrong on screen
Customer support walkthroughs answering questions visually
Onboarding and training libraries for new hires
Sales prospecting videos that stand out in inboxes

Pricing Details

Loom free allows 25 videos of up to 5 minutes each — enough to trial the habit. Business costs about $15/user/month (annual) for unlimited videos and recording length; Business + AI about $20 adds the full AI suite. Enterprise brings SSO and governance. Education accounts get generous free access.

Security & Trust

Loom (an Atlassian company) holds SOC 2 Type 2 certification, encrypts video in transit and at rest, and offers workspace-level sharing controls, password-protected links, and SSO on higher tiers. Default link-sharing is convenient but open — set workspace policies so sensitive recordings aren’t one forward away from public.

Alternatives To Consider

Free OS tools (Windows Game Bar, macOS screen recording) cover raw capture without the sharing layer. Scribe generates step-by-step written guides instead of video, often better for documentation. Zight and Vidyard compete feature-for-feature, while CapCut or Descript serve when real editing matters.

Editorial Verdict

Loom owns the async-video habit — nothing else makes “record, link, done” this frictionless, and the AI cleanup genuinely rescues one-take recordings. The free tier is now tight and per-seat pricing adds up. For distributed teams, it eliminates enough meetings to pay for itself.

Sources & Review Notes

Last reviewed: July 26, 2026