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YouTube

The world's video platform – and its second-largest search engine.

4.6
(49 reviews)
Visit Website
  • PriceFree – $13.99/mo
  • Founded2005
  • HQSan Bruno, US
  • Employees5,000+

About YouTube

YouTube is where the world learns, watches, and increasingly listens: long-form video, Shorts, podcasts, and music in one app. Premium removes ads and unlocks background play. For creators it remains the best monetization engine in media; for brands, the highest-intent video audience.

Key Features

  • Long-form and Shorts video
  • Premium ad-free + background play
  • Channel memberships
  • Live streaming
  • YouTube Music included with Premium

Pros & Cons

Pros

  • Unmatched content depth
  • Best creator monetization anywhere
  • Doubles as a search engine

Cons

  • Ad load is heavy without Premium
  • Recommendation rabbit holes

Frequently Asked Questions

Is YouTube Premium worth it?
If you watch daily, ad-free viewing plus background play justifies $13.99/mo for most.
How do creators earn?
Ads, memberships, Super Thanks, and shopping – after meeting partner thresholds.
Does YouTube have podcasts?
Yes – it is now among the biggest podcast platforms.

Reviews

4.6

49 reviews

Write a review


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Best For

Everyone - and especially creators building durable audiences.

Use Cases

Learning practically anything through tutorials, courses, and explainers
Following creators, podcasts, and music in one subscription feed
Publishing and monetizing video content as a creator
Short-form entertainment with YouTube Shorts
Background music and offline viewing with YouTube Premium on mobile

Pricing Details

YouTube is free with ads. YouTube Premium (about $13.99/month) removes ads, enables background play and offline downloads, and includes YouTube Music Premium. Family and student plans reduce per-person cost. Creators earn ad revenue through the YouTube Partner Program, memberships, and Super Thanks rather than paying to publish.

Security & Trust

YouTube accounts inherit Google security: two-factor authentication, passkeys, and security checkup. Watch history and ad personalization can be paused or auto-deleted. For families, YouTube Kids and supervised accounts filter content by age. Comments and live chats are the main abuse vectors — moderation tools are provided for creators.

Alternatives To Consider

Twitch leads for live streaming and gaming, while TikTok dominates short-form discovery. Vimeo serves professional and ad-free hosting needs, and Nebula offers creator-owned educational content by subscription. For music alone, Spotify competes directly with YouTube Music.

Editorial Verdict

YouTube is the most valuable video platform on earth — an unmatched library of education, entertainment, and music that keeps getting deeper. Ads have grown aggressive enough that Premium is now genuinely worth it for daily viewers. For creators, it remains the best long-term monetization platform in video.

Sources & Review Notes

Last reviewed: July 26, 2026