Pencil
Generates ad creative and launches it straight to Meta, TikTok and Google.
- Price
- From $11/mo (annual)
- Founded
- Not available
- HQ
- Not available
- Employees
- Not available
About Pencil
Pencil makes ad creative and then puts it to work: you can launch and track campaigns on Facebook, Instagram, TikTok, YouTube, Google Display, DV360 and LinkedIn from inside the tool. Pro is custom with unlimited output. The platform aggregates several underlying models, and enterprise terms cover IP assignment, data ringfencing and AI governance controls, which matters for regulated advertisers.
Key platforms
Core service areas
Ad creative generation
Images and video for paid social
Campaign launch
Direct to Meta, TikTok, Google and LinkedIn
Realtime insights
Performance feedback on creative
Workspaces
One on Core, unlimited on Growth
Enterprise
IP assignment, data ringfencing and governance
Pros and cons
Pros
- Launches and tracks ads on seven platforms directly
- Entry plan at $11 a month annually
- Realtime performance insights feed back into creative
- Enterprise terms include IP assignment and data ringfencing
Cons
- Generation limits are low on the entry tier
- Aimed at paid social, so less useful for organic content
Frequently asked questions
- How much does Pencil cost?
- Core is $14 a month ($11 annually) for 50 generations, Growth $55 ($44 annually) for 250, Pro is custom. Q: Which ad platforms does it support? A: Facebook, Instagram, TikTok, YouTube, Google Display, DV360 and LinkedIn. Q: What are good alternatives to Pencil? A: AdCreative.ai, Typeface and Ocoya.
Best for
Performance marketers producing and testing ad creative at volume.
Pricing details
Core $14/month or $11/month annual (50 generations). Growth $55/month or $44/month annual (250 generations). Pro custom with unlimited generations, bulk creation, unlimited users and brands, AI governance controls. Details: https://www.trypencil.com/pricing
Review notes
- Last reviewed
October 4, 2026
- Source
trypencil.com
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