MarketMuse
Content planning platform that scores topic coverage and builds editorial briefs.
4.6(216 reviews)MatchFast editorial rating, not a verified user review average.
- Price
- Free tier + custom (demo)
- Founded
- Not available
- HQ
- Not available
- Employees
- Not available
About MarketMuse
MarketMuse plans content rather than writing it. It maps topics against your site, scores coverage gaps and produces content briefs writers can work from. The free tier allows ten queries a month. Paid tiers scale tracked topics from 100 to 10,000 and add strategy documents. Siteimprove is now listed as the vendor. The free tier has no tracked topics or briefs, so treat it as a trial. Siteimprove now appears as the vendor on G2.
Key platforms
Core service areas
Topic Navigator
Finds and prioritises topics
Content Briefs
Writer-ready outlines, 9 types on Strategy
Strategy Documents
Plans across a topic cluster
Site Heatmap
Visualises coverage gaps
Connect
Links your site data
Tracked topics
From 100 to 10,000 by tier
Pros and cons
Pros
- Free tier for testing with 10 queries a month
- Strategy documents and nine brief types on higher tiers
- Site heatmap shows topical coverage gaps
- Unlimited queries from the Research tier up
Cons
- Paid prices are not published; you must book a demo
- Brief allowances are modest relative to the cost of the tier
Frequently asked questions
- Is MarketMuse free?
- There is a free tier with one user and 10 queries a month. Q: How much do paid plans cost? A: Prices are not published; the site directs you to book a demo. Q: What are good alternatives to MarketMuse? A: Frase, NeuronWriter and Clearscope.
Best for
Content teams planning editorial calendars around topical authority.
Pricing details
Free: 1 user, 10 queries/month. Optimize: 100 tracked topics, 5 briefs/month. Research: 3 users, 1,000 topics, 10 briefs, unlimited queries. Strategy: 5 users, 10,000 topics, 20 briefs, all 9 brief types. Paid prices are not published; book a demo. Details: https://www.marketmuse.com/pricing/
Review notes
- Last reviewed
October 4, 2026
- Source
marketmuse.com
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