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Make

Visual automation platform

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  • PriceFree-$29+/mo
  • Founded2012
  • HQPrague Czech Republic
  • Employees100+

About Make

Visual platform for designing automating and integrating workflows formerly known as Integromat.

Key Features

  • Visual drag-and-drop scenario builder with live data preview
  • Routers, filters, iterators, and aggregators for complex logic
  • HTTP module calling any API without code
  • 2,000+ app integrations
  • Error handling with retries and rollback paths
  • Scheduled, webhook, and instant triggers
  • Data stores and variables for stateful workflows
  • Team collaboration with scenario version history

Pros & Cons

Pros

  • Far cheaper per operation than Zapier at scale
  • Visual builder makes complex flows understandable
  • True programming constructs: loops, routers, error handlers
  • Generous free tier (1,000 operations/month)
  • HTTP module unlocks any API

Cons

  • Steeper learning curve than Zapier
  • Operation-based billing takes estimation practice
  • Fewer prebuilt templates than Zapier
  • Occasional lag in supporting brand-new app features

Frequently Asked Questions

Is Make cheaper than Zapier?
Yes, substantially. Make bills per operation with plans from about $9/month for 10,000 operations, while comparable Zapier task volumes cost several times more. Complex multi-step scenarios widen the gap because Make counts each module run cheaply where Zapier’s per-task pricing multiplies.
Is Make hard to learn for non-technical users?
Make is more technical than Zapier — its visual canvas exposes routers, iterators, and data mapping. Non-technical users can absolutely build simple scenarios from templates, but expect a few hours of learning curve. The payoff is automation power no beginner tool provides.
Does Make work with AI tools like ChatGPT and Claude?
Yes. Make has native OpenAI, Anthropic Claude, and other AI modules, letting scenarios generate content, classify data, or make decisions mid-workflow. The HTTP module also calls any AI API directly.
What is the difference between operations and scenarios in Make?
A scenario is the workflow you build; operations are the billing unit — each time a module executes counts as one operation. A 5-module scenario running 100 times uses 500 operations. Plans are sized by monthly operations.
Can Make replace Zapier completely?
For most teams, yes — Make covers 2,000+ apps and its HTTP module fills gaps. Zapier still integrates with more niche apps and offers more hand-holding, so some teams keep both: Zapier for trivial zaps, Make for serious pipelines.

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Best For

Make is best for operations teams, agencies, and technical marketers who need complex multi-step automations — visual scenarios with branching, iteration, and data transformation that would be expensive or impossible in simpler tools like Zapier.

Use Cases

Multi-branch automations connecting CRMs, sheets, and messaging apps
Data syncing and transformation between business systems
AI workflow orchestration calling OpenAI or Claude APIs mid-scenario
E-commerce order routing across stores, fulfillment, and accounting
Social publishing pipelines from content calendars

Pricing Details

Make’s free tier includes 1,000 operations monthly — enough for real personal automation. Core starts about $9/month for 10,000 operations, Pro about $16, and Teams about $29, each scaling by operation volume. Equivalent workloads typically cost 3–5× more on Zapier, which is Make’s core sales pitch.

Security & Trust

Make is GDPR-compliant and SOC 2 Type 2 certified, encrypts data in transit and at rest, and offers EU data residency. Scenario data passes through Make’s cloud, so map what customer data flows where. Two-factor authentication and team permissions come standard; SSO arrives on enterprise.

Alternatives To Consider

Zapier remains simpler with more integrations and templates — better for non-technical quick wins. n8n offers self-hosted open-source automation for full data control. Power Automate bundles into Microsoft 365 environments, and Pipedream serves developers who prefer code-first workflows with generous free credits.

Editorial Verdict

Make is the best value in automation — real logic, loops, and error handling at a fraction of Zapier’s cost. The visual canvas rewards an afternoon of learning with capabilities Zapier cannot match at any price. For anyone automating beyond two-step zaps, Make is the smarter platform.

Sources & Review Notes

Last reviewed: July 26, 2026