About Brevo
Brevo, formerly Sendinblue, flips the pricing model: pay for emails sent, not contacts stored, which suits big lists with light sending. The suite bundles email, SMS, WhatsApp campaigns, transactional sending, and a free CRM. Europe loves its GDPR-native posture. Automation is capable if less deep than ActiveCampaign, and the free plan is genuinely usable.
Key Features
- Email campaigns and automation
- SMS and WhatsApp marketing
- Transactional email API
- Free built-in CRM
- Multi-channel workflows
Pros & Cons
Pros
- Send-based pricing spares big lists
- Unlimited contacts on every plan
- Transactional email included
- Strong GDPR compliance stance
Cons
- Automation lighter than specialists
- Daily send cap on free plan
- Template editor is average
Frequently Asked Questions
How is Brevo priced?
By monthly email volume with unlimited contacts; 20,000 emails costs roughly $29.
Is Brevo good for transactional email?
Yes, its API and SMTP relay make it a budget alternative to dedicated providers.
Reviews
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Best For
Businesses with large contact lists that send selectively.