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Typeform

Conversational forms

Visit Website
  • PriceFree-$89/mo
  • Founded2012
  • HQBarcelona Spain
  • Employees350+

About Typeform

Conversational forms surveys and quizzes that feel human with logic jumps and integrations.

Key Features

  • One-question-at-a-time conversational interface
  • Logic jumps and branching based on answers
  • Hidden fields and URL parameters for personalization
  • Native integrations with HubSpot, Slack, Sheets, and 300+ tools
  • Payment collection through Stripe
  • AI-assisted form generation and analysis
  • Custom branding, themes, and video questions
  • Partial submissions and drop-off analytics on higher tiers

Pros & Cons

Pros

  • Highest completion rates of any form tool thanks to its UX
  • Beautiful, on-brand forms without design work
  • Powerful logic for personalized question paths
  • Solid integration and webhook ecosystem
  • Feels premium to respondents — reflects well on your brand

Cons

  • Expensive per response compared to rivals
  • Free tier is very limited (10 responses/month)
  • One-question format slows down long surveys
  • Advanced analysis features require top tiers

Frequently Asked Questions

Is Typeform free to use?
Typeform has a free plan limited to 10 responses per month with basic features. Paid plans start at about $29/month for 100 responses and unlock logic jumps, custom branding, and integrations. For unlimited free responses, alternatives like Tally or Google Forms are better fits.
What makes Typeform different from Google Forms?
Typeform shows one question at a time in a polished, conversational interface, which produces noticeably higher completion rates and a stronger brand impression. Google Forms is free and faster for internal or utilitarian surveys, but looks generic and offers weaker logic and integrations.
Does Typeform integrate with CRMs and marketing tools?
Yes. Typeform connects natively with HubSpot, Salesforce, Mailchimp, Slack, Google Sheets, and hundreds more, plus webhooks and Zapier or Make for anything else. Hidden fields let you pass UTM and user data into submissions for attribution.
Is Typeform good for surveys with many questions?
Long surveys are Typeform’s weak spot — the one-question-at-a-time format slows respondents down. For questionnaires beyond 15–20 questions, a sectioned tool like SurveyMonkey or Jotform usually performs better.
Is Typeform GDPR compliant and secure?
Yes. Typeform is GDPR-compliant and SOC 2 certified, encrypts all data, and stores responses in the EU. Health data requires its HIPAA-eligible tier.

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Best For

Typeform is best for marketers, researchers, and product teams who need forms people actually finish — lead-gen forms, surveys, quizzes, and feedback flows where completion rate and brand impression matter more than raw question volume.

Use Cases

Lead generation forms with logic jumps that qualify prospects
Customer satisfaction (NPS, CSAT) and research surveys
Interactive quizzes and assessments for marketing funnels
Job application and event registration flows
Embedded product feedback widgets on websites

Pricing Details

Typeform free allows 10 responses monthly — a demo, effectively. Basic starts about $29/month (100 responses), Plus about $59, and Business about $99 with drop-off analytics and priority support, billed cheaper annually. Response limits are the real pricing axis, so estimate volume before committing. Growth-tier sales plans add enrichment.

Security & Trust

Typeform is GDPR-compliant and SOC 2 certified, encrypts data in transit and at rest, and supports two-factor authentication plus SSO on business plans. Respondent data lives in the EU. For regulated data like health information, its HIPAA-eligible plan tier is required — standard plans are not suitable.

Alternatives To Consider

Tally is the best free alternative — unlimited responses at $0 with a similar polish. Google Forms wins on absolutely free utility, Jotform on template breadth and HIPAA plans, and Fillout on Typeform-style UX at lower prices. SurveyMonkey suits traditional research panels better.

Editorial Verdict

Typeform is the best form builder for conversion-critical forms — nothing else makes strangers complete forms at these rates. The per-response pricing punishes scale, and budget builders like Tally now copy much of its magic for free. Pay for it where completion rate equals revenue; use free tools elsewhere.

Sources & Review Notes

Last reviewed: July 26, 2026