Frase

SERP-driven content briefs and optimization in one focused tool.

4.3
(24 reviews)
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  • Price$15 – $115/mo
  • Founded2016
  • HQBoston, USA
  • Employees10 – 50

About Frase

Frase compresses the SEO content workflow: query a keyword and it dissects the top 20 results into an outline-ready research panel: headings, questions, statistics, and word counts. Write or generate against a live topic score, then optimize old posts the same way. It stays affordable while covering what Clearscope and MarketMuse charge multiples for.

Key Features

  • SERP research and outlines
  • Content briefs
  • Topic scoring optimization
  • AI writing assistance
  • Content analytics

Pros & Cons

Pros

  • Fast, thorough SERP analysis
  • Brief creation in minutes
  • Affordable vs enterprise rivals
  • Optimization scoring built in

Cons

  • AI drafting weaker than dedicated writers
  • Keyword research light vs Ahrefs-class
  • Interface shows its age in spots

Frequently Asked Questions

Does Frase replace Surfer?
They overlap heavily; Frase leans research-and-briefs, Surfer leans optimization scoring.
Is there a trial?
Yes, low-cost trial access; plans start at $15/month.

Reviews

4.3

24 reviews

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Similar Tools

Best For

SEO writers who build data-backed briefs before drafting anything.

Sources & Review Notes

Last reviewed: July 29, 2026